Performance Marketing Specialist
I build performance marketing campaigns that turn attention into action.
I'm Gautam Varma, a Performance Marketing Specialist focused on Meta Ads, paid social, lead generation, ecommerce growth and SEO. I work across strategy, creative testing, campaign execution and performance analysis to build campaigns around real business objectives.
Meta Ads · Paid Social · Lead Generation · Ecommerce · SEO
Selected Results
Selected results from campaigns I've worked on, including one still in progress. Results vary by offer, audience, budget, market and campaign objective.
From early testing to a 4.0x ROAS campaign
Read the case study →An ecommerce sales campaign for Meetakriti's eco-friendly DIY Ganesha kit, built around an early testing phase, creative iteration, and a subsequent sales campaign currently in progress.
Other Campaigns
Lead generation and awareness, across B2B and real estate
High Ticket Lead Generation
Qualified lead generation for a ₹1L–5L offer, targeting CXO-level decision makers.
Real Estate Lead Generation
High-ticket real estate lead generation, with an honest look at acquisition cost.
CXO Awareness Campaign
A reach campaign built to put a brand in front of senior decision makers.
Strategy Before Spend
Good performance marketing starts before the campaign goes live.
I start by understanding the business, the offer, the audience and the action we want people to take. From there, I build the campaign structure, develop creative angles, plan testing and use performance data to make decisions.
My strongest experience is in Meta Ads and paid social, with work across high-ticket lead generation, B2B marketing, real estate, ecommerce and consumer products. I also work with SEO to improve how businesses attract and convert organic search traffic.
More about me →Secondary Capability
SEO that connects visibility with business intent.
I use SEO to help businesses become easier to discover, easier to understand and easier to choose: keyword research, search intent, on-page optimization and content structure, alongside the Meta Ads and paid social work that's my primary focus.
Explore SEO capability →Strategy Projects
Pre-launch work: strategy, not performance
Success Funde
A first-ever Meta Ads campaign for a podcast guest-booking service, built around two contrasting creative angles tested against the same offer: a rational, ROI-framed pitch and an emotional, identity-framed one. Full audience research, hook development, and a testing framework, ahead of launch.
Read the strategy →Perthé
A Meta Ads sales strategy for a D2C footwear brand, built around the category's core tension: comfort versus style. Two creative hypotheses tested against each other, audience narrowed to a defined local market, and a funnel built for a fast, low-consideration purchase.
Read the strategy →Have a campaign in mind?
Let's talk about the business problem first.
Whether you need help with paid acquisition, lead generation, ecommerce advertising or SEO, start a conversation.
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